Making Improvement Meaningful: Learn How Storytelling Can Help You Spread Healthcare Improvement

March 11, 2014
12:00-1:00 PM EST

“A single narrative is as powerful as any healthcare intervention; it is the one language that all of us - healthcare worker and lay person - share...”
Chen, P.W. 2008. Narrative Matters: “Stories beyond the box.” Health Affairs; 27 (4): 1148-53.


Everyone likes a good story, but when used well, storytelling can be an effective motivational tool and inspire change. Healthcare professionals can use storytelling to communicate improvements, or simply to reflect a set of values in their organization that contribute to making improvements. By learning how to choose the right story for your purpose and delivering it with conviction, you can spark action and prepare others for what lies ahead.

Join CFHI Senior Director Collaboration, Jennifer Verma and guest storyteller Scott Robertson,‎ Senior Project Manager (Medical Travel) and former Chief Nursing Officer with the Northwest Territories Department of Health and Social Services, as they share the art of the story, and how it can help you spread healthcare improvement.


During this session of On Call, participants will:

  • Learn about the power of the narrative approach to driving healthcare improvements;
  • Develop the skills to develop and deliver your own healthcare improvement story;
  • Hear and critique stories about chronic disease management;
  • Be introduced to CFHI’s impact story template.


Jennifer Verma imageJennifer Verma, MSc, BJH is Director of Collaboration for Innovation and Improvement with the Canadian Foundation for Healthcare Improvement. Jennifer Verma is responsible for the start-up of large-scale health system improvement partnerships across regions, provinces and territories in Canada.

Jennifer brings expertise in applied health services research and experience in sharing and spreading evidence-informed healthcare solutions. She has developed and led a variety of knowledge exchange products at CFHI, most notably, Mythbusters and the Mythbusters Teaching Resource.

Previously, Jennifer worked in the Department of Quality and System Improvement at Eastern Health, the largest regional health authority in Newfoundland and Labrador. She also worked in communications and broadcast journalism as a producer and reporter in Corner Brook, NL.

Jenn holds a Master of Science in Medicine in Applied Health Services Research from Memorial University of Newfoundland. She is also a journalism graduate from the University of King’s College in Halifax, Nova Scotia. 

Guest storyteller:

Scott RobertsonScott Robertson, RN, BN is Senior Project Manager, Medical Travel, Department of Health and Social Services, Government of the Northwest Territories; CFHI Fellow and Action Canada Fellow. Scott brings extensive operational, policy, and econometric experience to support innovative healthcare improvement in northern and remote areas of Canada. He has a Masters degree in Health Economics and Policy and was previously the Chief Nursing Officer for the NWT.